Pay per outcome. Nothing else.
A "conversion" here is not a form fill. It's any of five outcomes — a resolved visitor, a captured contact, a qualified lead, a booked meeting, or a booked qualified meeting. You choose which rungs matter to you. You're billed only when a visitor reaches one.
The ladder
Five rungs, one bill per visitor. Pick where value starts for you.
| Rung | Outcome | Price |
|---|---|---|
| Clarity | An anonymous visitor identified and enriched. | $0.50/visitor (banded) |
| Contact | A visitor leaves contact details. | $21.50 |
| Qualified lead | A contact vetted against your criteria, no meeting yet. | $95 |
| Meeting | A meeting booked, no qualification required. | $125 |
| Qualified meeting | A booked meeting that also cleared qualification. | From $225 / 2% ACV |
One rule, not five bills
Each visitor bills once per period, at the highest rung they reach.
Reach a higher rung later in the period, and you're billed only the difference — never the rung again from scratch.
Resolution is included in every higher rung. It is never billed twice.
No conversion at all yet? You pay the banded resolution rate on that visitor, nothing more.
The safety net
You pay for resolution only when resolution is all we got you. The moment we turn a resolved visitor into a contact, a lead or a meeting, the resolution is on us.
Resolution, banded
Resolution-only visitors bill on a graduated scale — higher monthly volume, lower blended rate. Each band's rate applies only to the visitors that fall inside it.
| Visitors / month | Rate |
|---|---|
| 0–1,000 | $0.50 |
| 1,001–5,000 | $0.40 |
| 5,001–15,000 | $0.30 |
| 15,001+ | $0.20 |
Worked example: 4,000 resolution-only visitors in a month cost $1,700, not a flat rate on the whole volume ( $2,000 at a flat $0.50 rate)
A resolution cap is optional — cap the total dollar spend whenever you want a hard ceiling.
Estimate your bill
Plug in your monthly traffic to see what a month costs on the ladder.
12,500 identified
250 outcomes
Clarity rate and Tier 2 rate are indicative — contact us for current pricing. Assumes a ~15% pixel resolution rate and typical conversion rates per tier.
Certainty options
Every option here is a discount for commitment. None of them is a fee stacked on top.
Spend cap
Set a ceiling on total monthly spend — a predictable maximum, nothing surprises you.
Outcome packages
Bundle a block of outcomes into a fixed monthly rate.
Prepaid credits
Buy outcome credits up front at a discount, drawn down as outcomes fire.
Committed volume
Commit to a monthly minimum and pay the greater of the commitment or actuals, at a lower per-outcome rate.
Enterprise
At enterprise deal sizes, a qualified meeting prices by conversation: the greater of $225 or 2% of annual contract value, whichever is more.
Running this for clients? Agencies get wholesale pricing on the same ladder — talk to us.
Frequently asked
See it on your traffic
Book a demo and we'll walk the ladder through your numbers.