Intercom's Fin is mid-acquisition. GTM Clarity is built for pipeline.
Salesforce signed an agreement to acquire Fin, Intercom's AI agent, in June 2026 — the deal is expected to close in late 2026 or early 2027, and Fin's pricing is under review until it does. Fin's $0.99-per-resolution rate is support-side pricing. GTM Clarity's outcome pricing is pipeline-side, with a human included.
What happened to Intercom's Fin
Salesforce signed an agreement to acquire Fin, Intercom's AI agent, in June 2026. The deal is expected to close in late 2026 or early 2027, and Fin's pricing is under review pending that close.
What it means for Intercom customers
Fin's $0.99-per-resolution price is support-side outcome pricing — it's built to close support tickets, not sales conversations. Teams using Intercom to qualify inbound leads are paying support economics for a sales job, from a vendor whose roadmap is now tied to an acquisition still working through close.
Fin prices per support resolution. GTM Clarity prices per pipeline outcome, with a human included.
Where you land on the ladder
Every rung is priced from the same public ladder — no special alternative-page rate.
- Clarity
- $0.50/visitor (banded)
- Contact
- $21.50
- Qualified lead
- $95
- Meeting
- $125
- Qualified meeting
- From $225 / 2% ACV
| Capability | Intercom / Fin | GTM Clarity |
|---|---|---|
| Outcome pricing | Per-seat plus per-resolution fees. Resolution pricing is scoped to support tickets, not sales outcomes. | Pay only for the outcome — a resolved visitor, a contact, a qualified lead, a meeting, or a qualified meeting. Nothing else. |
| Humans included | Fin is a general-purpose support bot. No standing human sales backstop. | The AI qualifies around the clock. A person steps in and closes when the deal is worth it, at no extra charge. The AI never closes alone. |
| Identity resolution | Cookie-based identification of known, logged-in users. Anonymous visitors get a generic experience. | Company-level resolution worldwide. Person-level match for US visitors. Both run on a schedule, verified before they reach you. |
| Verification | A resolved support ticket, not a verified sales conversion. | Every billed rung is a verified event — a resolved visitor, a captured contact, a qualified lead, a booked meeting, or a qualified meeting. Not a page view, not a form fill. |
| Remarketing | Not a stated capability for anonymous website visitors. | A resolved visitor carries forward. Someone who doesn't convert on visit one is recognized on visit two, not treated as a stranger. |
| CRM-neutral | Good CRM integrations, primarily for logging conversations after the fact. | Works with Salesforce, HubSpot, or no CRM at all. |
| Live in minutes | Built for support workflows first. Sales use requires significant reconfiguration. | One script tag. No implementation project. |
Switching over
Keep Intercom for support. Point your sales chat at something built for sales.
- 1Swap one script tag for ours.
- 2We import your ICP and qualification criteria.
- 3CRM routing carries over on day one — Salesforce, HubSpot, or none.
- 4Live in minutes. Someone on our side reviews the first conversations with you.
See the difference in one meeting
Book a meeting. We'll walk you through a live example, before you commit to anything.